When you go to a very important meeting, you're careful to choose the right clothes (you don't want to look inappropriate), you pick out the right material to present, and once there you will also resort to your very best communication skills to convey your needs and desires. What happens when a text is representing your company or yourself? Whether it is your website, your marketing copy, your product manual or even a simple letter, you want it to be perfect!
So you would like to translate that marketing copy for your new partners, you want them to feel motivated and thrilled to join you in new opportunities, you want your text to speak for your needs. You want your website to sell your products and to make them attractive to customers.
Working with a text has to do with understanding both the source and target language cultures, as well as details concerning structure, vocabulary and style. What makes a text interesting is often not only its content, but its style. Definitely, you will always want your text to sound natural and fluent, without the awkward turns of an automated translation, which is like reading two texts in one.
A professional translator can help you! Translating, as well as writing, is composed of 90% of hard work and 10% of inspiration. We have to pick out that right word, adapt the sentence so it sounds right, brainstorm alternative ways of saying a simple word such as "buy" so you don't sound too pushy. This requires creativity and inspiration. Then there is the hard work: researching, browsing the internet to find out how a certain jargon is used, or even talking to friends and experts to find out the precise word. It takes time and dedication. And only a professional translator will be able to maximize his/her time in order to minimize your costs.